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Camcorder Manufacturers have traditionally put the everyday consumer in a bind — they created a great way to capture high-quality video of everyday events, but haven’t made an easy way to unlock that video from the videotape to watch it or share it with friends and family.

flipvideoright.PNGPure Digital today unveiled Flip Video, a new line of digital camcorders designed to make it easy for everyday consumers to shoot and share video.  Retailing for between $119.99 (30 minutes) to $149.99 (60 minutes), the new camcorder is available at over 9,400 retailers nationwide.

Flip Video is looking to address the portability issues traditionally found with camcorders, letting you share videos as easily as digital pictures. The built-in software allows videos to be uploaded via USB directly to popular Internet video sharing sites, including YouTube. If you want to do more, you can also edit clips, make custom movie mixes, add your own music, or even capture still photos from video.

“With Flip Video, Pure Digital has created a brand new category of camcorder that puts the power to instantly capture, edit, and share video in the pocket of everyday consumers,” said Jonathan Kaplan, Chairperson and CEO of Pure Digital Technologies. “Flip Video has the potential to forever change the way people use this increasingly popular medium.”

Announced Features include:

  • One-touch recording with 2x digital zoom
  • 1.5 inch color playback screen
  • Built-in software for instant viewing & editing.

Pure Digital is perhaps best known for the “disposable camcorders” that allow you to take video and trade in the camcorder for a DVD at your neighborhood drugstore. Flip Video is their play into a market where a physical DVD is getting less and less important in this day and age of online video, especially for the all-important teen market.



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